Ruffs. The Playdate Dog App.

Concept Social Meetup App Project

Ruffs is a social media app that assists you to find dog play dates based on your location. It is designed to find dogs in your proximity area to match your dog’s energy and safely securely dates while making it a fun experience.

Timeline

Concept App: 2 Weeks
Redesign: 2 Weeks

Roles

User Research, Design, & Testing.

The Problem

 

 Ruff is a concept playdate app for dog owners. Initially, the project was designed for desktops only. The content wasn’t as legible, and colors weren’t contrasted with one another. We live in a world where a lot of us rely on our smartphones as they are more easily accessible, thus the reason for a redesign for a mobile app.

The Process

Understanding the User:

User Flow:

A possible user’s journey while using the app

Pain Points:

The Research:

User Personas

 
 

Wireframing

Before Redesign

Prototype (Old Design)

The first design of the Ruffs app was functional, but I knew some improvements could make the app more conventional. Therefore, I decided to change the color scheme to convey a more fun and vibrant experience. Added conventional features such as an integrated calendar.  I made sure the app was fun for users to use and add more features while making sure the user experience doesn’t get overcomplicated and difficult for the user to navigate.

Final Re-Design

New Redesign

Results

 

Next Steps

 

As slowly introduced on the redesigned update, I added an accessibility menu that will help users who need their needs met. Social apps are constantly updating, so a dog dating app would have to update to continue to keep up with the many ways people connect online and create a safe environment when meeting in person for the first time. An example of how the app could be expanded further is the introduction of stories and daily updates. The calendar could also show other users when someone is blocked out or available on certain days to make meeting up even easier.

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Wired World Assist